A well-groomed man is not merely a man who uses great products on his hair and body but a man who can present himself in his own desired way, through all aspects of his lifestyle.
So with this in mind, we have developed our Lifestyle Range to help our fellow men be the best groomed men around. Apothecary 87's goal when creating the company was to have a much fun doing it as we possibly could. This is still one of our most important company values. Everything we do must be the highest quality known to man. We love everything vintage. The 1920s prohibition era is our inspiration across all aspects of the brand. Being a men's grooming brand we aim to keep everything as masculine as possible.